Samsung The Frame Art Mode QLED 4K HDR Smart TV (2021)

Samsung The Frame Art Mode QLED 4K HDR Smart TV (2021)

Come in and experience in store


Screen sizes available in:

43 | 55 | 65 inch


The Frame is a gorgeous TV that can be endlessly transformed. Turn it on, and enjoy the kind of brilliant display you'd expect from a QLED 4K TV. Or turn it off, and into your very own gallery of stunning art. It’s a canvas to express your creativity in your home, inspiring you to reinvent your space whenever the mood strikes.


Because it looks and hangs like a real picture frame, The Frame TV was crafted to inspire, and enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home.

  • Features

    • Transform your TV into a gallery of beautiful works of art

    • See over a billion shades of colour on QLED & Dual LED’s balanced tones

    • Style it your way with interchangeable bezels

    • A stunningly slim TV that hangs flush to the wall & with no distracting cables

    • Smart TV apps: Netflix, Prime Video, Disney+, BT Sport and more…

  • Specifications


    Picture Engine: Quantum Processor 4K

    HDR (High Dynamic Range): Quantum HDR

    HDR 10+ certified



    • Apple Airplay 2

    • Google Assistant

    • Amazon Alexa voice control

  • Dimensions

    43inch - W x H x D (MM)

    Without Stand - 969.5 x 557.8 x 24.9

    With Stand - 969.5 x 591.9 x 196.8

    Stand (W x D) - 678 x 196.8


    55inch - W x H x D (MM)

    Without Stand - 1237.9 x 708.8 x 24.9

    With Stand - 1237.9 x 743.4 x 227.8

    Stand (W x D) - 897.2 x 227.8